Validated model
Over 20,000 profiles built with control test sets on consolidated instruments: Big Five/OCEAN, Life satisfaction and Schwartz Values questionnaires, IQ tests. Not pop typologies with no empirical basis.
Personality, measured.
Do you really know your customers? Portrait is the psychometric profiling technology that analyses conversations, emails and documents to reveal the personality of the person in front of you — adapting communication, offers and retention in real time.
- pers_conscientiousness
- +0.62
- pers_caution
- +0.41
- values_achievement
- +0.35
- behav_decisionmaking
- -0.28
- pers_extroversion
- -0.15
What you can get
72%
Profiling reliability
+48%
Average cart increase
+11%
Conversion rate increase
Job-DecisionMaking
0.78
The individual may be self-confident and have good decision-making skills.
The psychometric traits Portrait measures
No horoscopes: Portrait's technology analyses the frequency of function words and the grammatical structure of sentences, and returns 50 basic psychometric traits. Those basic traits feed 38 aggregated traits, ready-made correlation matrices developed with MIT in Boston.
50 basic traits
Each trait has a value from -1 to +1 and belongs to one of four families.
- pers_35 traits
- Personality: Openness, conscientiousness, assertiveness, self-control, anxiety, creativity, trust in others.
- values_10 traits
- Values: The Schwartz scale: achievement, benevolence, hedonism, power, security, tradition, universalism.
- behav_4 traits
- Behaviours: Decision making, impression management, life satisfaction, spending attitude.
- net_1 trait
- Social network: Transitivity: how far a person's connections know one another.
38 aggregated traits
These are ready-made correlation matrices with values from 0 to 1: 11 on attitudes and propensities (Attitude-), 7 on work (Job-), 4 on preferred communication style (Adv-), 3 on purchasing, 3 on purchase motivation, 3 on close relationships, 3 on cognition, 2 on wellbeing, plus debt repayment and insurance coverage.
List of basic psychometric traitsList of aggregated psychometric traits
20,000+
profiles built
Control test sets on consolidated instruments: Big Five/OCEAN, Life satisfaction and Schwartz Values questionnaires, IQ tests.
88
traits detected
50 basic traits plus 38 aggregated matrices, after a few conversation turns.
Un-biased
by design
Grammatical-structure analysis yields accurate, bias-free results.
How Portrait's psychometric profiling works
Incoming text
Live chat and virtual assistant messages, emails, call transcripts, CRM data and documents: Portrait analyses the language your teams already collect, in compliance with the GDPR.
AI analysis
Models analyse function-word frequency and the grammatical structure of sentences: objective, bias-free psychometric signals.
Psychometric profile
Signals become a quantified profile with over 80 traits: propensities, values and preferred communication style, each with a confidence level.
Action
The profile drives the next best action: tone and topics for marketing, offers for sales, retention for customer care.
One profile, three departments
The same psychometric profile delivers different value depending on who uses it: pick a department and see which aggregated trait drives Portrait's suggestion.
Next best action
Portrait's suggestion
Adv-LikesLogicalCommunication at 0.74: this customer responds to rational communication. Build the campaign on data, comparisons and in-depth content rather than emotional levers.
Science, not horoscopes
GDPR and privacy by design
Your privacy matters to us: data is never sold to third parties and processing complies with the GDPR, with human oversight on decisions. GDPR ↗
Un-biased and probabilistic
Grammatical-structure analysis avoids bias; every trait states its confidence level. A tool for understanding, never a label.
Frequently asked questions about psychometric profiling
What is psychometric profiling?
It is the scientific measurement of personality traits. Portrait performs it by analysing natural language, returning a profile of 88 psychometric traits: 50 basic and 38 aggregated.
Which psychometric traits does Portrait measure?
Fifty basic traits, with values from -1 to +1, across personality, values, behaviours and social network. And thirty-eight aggregated traits, with values from 0 to 1: these are ready-made correlation matrices such as Job-DecisionMaking or Attitude-Churn.
What is Portrait's technology based on?
On the frequency of function words and the grammatical structure of sentences: objective signals that make results accurate and bias-free.
What data does Portrait need to build a profile?
Text only: live chat and virtual assistant messages, emails, call transcripts, CRM data and documents. No questionnaires are needed, and processing complies with the GDPR.
Are Portrait's profiles reliable?
Measured profiling reliability is 72% and every trait comes with a confidence level: the more text available, the more accurate the profile.
Is Portrait GDPR compliant?
Yes. Portrait applies privacy by design: data is never sold to third parties, the legal basis is documented and every decision involving people stays under human oversight.
Which departments use Portrait?
Marketing for next best action and conversions, digital sales for up-selling and cross-selling, customer care to reduce churn and retain customers.
See Portrait on your data
A guided 30-minute demo with one of our experts: bring a text sample and watch a psychometric profile come to life.
Request a demo