DO YOU REALLY KNOW YOUR CUSTOMERS?
PSYCHOMETRIC PROFILING
PortrAIt psychometric profiling technology
for a customized user experience.
Know your users’ profile and adapt your
strategy accordingly.
WHAT CAN YOU GET?
- Profiling reliability 72%
- Average cart increase 48%
- Increase in conversion rate 11%
WHY USING PORTRAIT PSYCHOMETRIC PROFILING TECHNOLOGY
To get to know your interlocutors and guarantee a personalized experience in the most appropriate language.
MARKETING
Adapt the marketing communication style to the character traits of your users, identify the next best action to increase conversions.
DIGITAL SALES
CUSTOMER CARE
HR
Detects the psychometric profile of the candidates and identifies the points most in line with the open position and company values.
PSYCHOMETRIC PROFILING TECHNOLOGY
by the research team of Massachusetts Institute of Technology
PortrAIt psychometric profiling technology is based on the frequency
of the function words used during the conversation.
20.000+ PROFILING
With psycho-aptitude tests (Big Five/OCEAN, Life satisfaction, Schwartz Values, IQ)
80+ TRAITS
We detect behavior, attitudes, values and preferred communication style of users
UN-BIASED
We analyze the grammatical structure of sentences for accurate and bias-free results
HOW TO USE PSYCHOMETRIC PROFILING
CHAT MESSAGES
Short messages from Live chat, interactions with the virtual assistant, data from telephone recordings
CRM
It allows the analysis of customer personal data within the CRM: name, surname, e-mail, etc.
It allows the analysis of email texts by returning the psychometric trait of leads, customers or prospects.
DOCUMENTS
Profiling applied to the analysis of long texts: documents, emails, web pages, etc.
BOOK A DEMO
Offices
Viale Fulvio Testi, 128 20092 – Cinisello Balsamo (MI)
Headquarter
Via Meuccio Ruini 10, 42124 - Reggio Emilia (RE)