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Which data to use — Portrait Documentation

Which are the data used in psychometric profiling? Portrait can return the psychometric profile of users, customers, partners and suppliers by analyzing the frequency of function words within a text of at least 300 characters in length, with a profiling reliability of 72%.

List of the function words analyzed

  • Articles: such as "the," "a," "an."
  • Prepositions: such as "to," "from," "in," "with," "on," "between."
  • Verb conjugations: such as "am," "is," "were," "will be."
  • Personal pronouns: such as "I," "you," "he/she," "we," "you," "they."
  • Connectives and conjunctions: such as "and," "but," "because," "if," "when."
  • Relative pronouns: such as "that," "who," "which."
  • Demonstrative pronouns: such as "this," "that," "these," "those."
  • Possessive pronouns: such as "mine," "yours," "his/hers," "ours," "theirs."

Research on the data used in psychometric profiling

Our technology is the result of a 12-year study by MIT – Massachusetts Institute of Technology.

During the research, more than 20,000 profiles were built with control test sets on which analysis tools such as Big Five (OCEAN), Life Satisfaction and Schwartz Values questionnaires and IQ tests were applied, and millions of social profiles were analyzed to build an extensive data set.

Portrait can return more than 80 psychometric traits after just a few rounds of conversation in real time.

Where to source the texts to analyze

Here is a list of the possible channels where you can source the texts to analyze with Portrait.

Chat messages

Short messages from live chat, interactions with a virtual assistant, and data from call recordings.

CRM

Allows the analysis of customers' personal data within the CRM: first name, last name, email, etc.

Email

Allows the analysis of email texts, returning the psychometric trait of leads, customers or prospects.

Documents

Profiling applied to the analysis of long texts: documents, emails, web pages, etc.

NB: for GDPR compliance purposes, the psychometric profiling of personal data requires explicit disclosure and the related consent.

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