Portrait Psychometric Profiling Platform is a SaaS platform created by Athics.
Psychometric profiling is a process that allows you to analyze and evalaute various aspects of an individual’s personality, cognitive abilities and behavioral characteristics.
Usually, this process is based on the use of psychometric tools, such as tests, questionnaires and assessments, to collect data on different dimensions of personality and cognitive abilities.
PORTRAIT’S STRENGTHS
With Portrait you can do psychometric analysis by using a brief text (at least 300 characters) as it applies to the frequency of use of the function words (see documentation which data to use).
You can use the technology directly using the sandbox or by integrating Portrait into your systems via API.
WHERE TO USE PORTRAIT PSYCHOMETRIC PROFILING PLATFORM
Psychometric profiling can be used in different contexts, such as, for example, the HR recruiting process, the planning of organizational development activities, career orientation sessions, psychological counseling and academic research. The results of psychometric profiling can provide valuable information to understand an individual’s preferences, behavioral tendencies, skills and potential, enabling informed decisions to be made in various areas of personal and professional life. However, it is important that psychometric profiling is conducted ethically and accurately, respecting the principles of validity, reliability, fairness and confidentiality.
MAIN AREAS OF USE
MARKETING
Identify the next best actions and increase conversions.
Adapt the communication style of each marketing campaign to the preferences of your audience.
DIGITAL SALES
Increase up-selling and cross-selling opportunities.
Analyze the profile of your prospects and propose the most suitable offer based on the characteristics of each customer.
CUSTOMER CARE
Reduce the Churn rate.
Identify customers who could change supplier and abandon your services, implement the most appropriate retention actions to retain them.
HUMAN RESOURCES
Detect the soft skills of candidates and employees.
Identify the profiles most in line with the open positions, map the transversal skills present in your company.